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Merchandising

70% of produce purchases are from response to visual appeal. Increase sales in your department by employing these simple merchandising best practices to take advantage of the amazing natural colors of Colorful Harvest products.

Merchandising

The primary display should always be on the wet rack. Alternate different products to create ribbons of color that contrast and highlight the unique colors of Colorful Harvest products. Color breaks attract the attention of shoppers and help encourage spontaneous purchases.

Merchandising

Use Point of Sale (POS) materials to highlight the unique features of Colorful Harvest products such as: preparation tips, where the colors come from, why more color means more nutrition. Visit our section on Frequently Asked Questions for more information.

Merchandising

Well maintained displays serve to enhance the visual appeal of the product, and is the most direct evidence for the shopper that the produce is wholesome and well maintained. Rotate stock regularly to maintain freshness, trim unsightly greens as needed, and keep the rows nicely organized.

Merchandising

Whenever possible during the first 30 days, the product should be on a secondary display to introduce your shoppers to its unique colors. Periodically rotate the product between the secondary display and the wet rack to maintain maximum freshness.